Kraft Foods is in the middle of a dramatic transformation to embed innovation into every aspect of its business. Consumer driven technology is evolving at such a rapid pace that it is hard for corporations and their diverse employee populations to understand and agree on how technology can best enable the flow of knowledge and collaboration that leads to innovative thinking. Generational differences and a wide variety of comfort levels with technology impact the pace of internal change and the ability to roll out new tools quickly and effectively.
In this complex environment that many companies are currently facing, transforming the way the organization works is very difficult. Implementing new social and collaboration technologies will not work if a majority of the workforce doesn’t understand their value.
Check out this one-hour Webinar with Vinicius da Costa, Associate Director for Collaboration and Social Business with Kraft Foods, and Doug Caywood, Industry Manager of Microsoft’s US Consumer Goods industry organization.
In this Webinar they discuss the following topics:
Vinicius da Costa
As a social business leader and with over 20 years of experience in leadership and human resources management, Vinicius da Costa devotes part of his time researching the effects of change in the technology and social media spaces, and their impacts on the behavior of individuals with regards to communication, marketing strategies, and collaboration.
For the past 10 years with Kraft Foods, he worked initially as their IT Manager for Latin America, IT Global Strategy and is currently their Associate Director for Collaboration and Social Business. Previously, he worked for PepsiCo for ten years developing business solutions for manufacturing, operations, and supply chain.
Doug Caywood is a member of Microsoft’s US Consumer Goods industry organization. This group works closely with Microsoft’s largest Consumer Goods Customers to deliver greater strategic value and relevance to specific business and industry needs. Doug also leads the development of Microsoft Connected Marketing solutions in the US as well as Microsoft’s engagement with Marketing Executives in the Consumer Goods industry. Prior to this, Doug managed some of Microsoft’s largest customer relationship in the Manufacturing sector.
Doug’s previous experience includes over 14 years at Hewlett-Packard as a Global Business Manager for strategic HP partners, and as a Major Account Manager for process manufacturing customers.
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